I am currently reading Kenneth Goldsmith’s Traffic, a conceptual poetry project consisting of twenty-four hours of traffic reports from New York’s 1010 WINS (available online in its entirety here), and am stunned to find myself moved nearly to tears. Goldsmith, who claims that his transcription projects make him “the most boring writer that has ever lived,” is not thought of as a particularly moving writer, and I was certainly not expecting to react this way. But as soon as I opened the book I was floored; I was transported Proust-style right back into the kitchen of the house where I grew up in suburban New Jersey:
12:01 Well, in conjunction with the big holiday weekend, we start out with the Hudson River horror show right now. Big delays in the Holland Tunnel either way with roadwork, only one lane will be getting by. You’re talking about, at least, twenty to thirty minutes worth of traffic either way, possibly even more than that. Meanwhile the Lincoln Tunnel, not great back to Jersey but still your best option. And the GW Bridge your worst possible option. Thirty to forty minute delays, and that’s just going into town. Lower level closed, upper level all you get. Then back to New Jersey every approach is fouled-up: West Side Highway from the 150′s, the Major Deegan, the Bronx approaches and the Harlem River Drive are all a disaster, the Harlem River Drive could take you an hour, no direct access to the GW Bridge with roadwork. And right now across the East River 59th Street Bridge, you’ve gotta steer clear of that one. Midtown Tunnel, Triboro Bridge, they remain in better shape. Still very slow on the eastbound Southern State Parkway here at the area of the, uh, Meadowbrook there’s a, uh, stalled car there blocking a lane and traffic very slow.
Just about every weekday morning of my life between ages six and eighteen, I listened to traffic reports exactly like this one sputtering out of my father’s battery-powered radio. And I do mean exactly: it was 1010 WINS that he had on every morning, with traffic updates every ten minutes from Pete Tauriello, who is evidently still doing the traffic reports that Goldsmith is transcribing. (Actually, now that I think about it, there was definitely a period where my dad listened to WNEW’s Bloomberg Radio instead — another AM news channel financed, of course, by the man who would eventually become mayor of New York.) But in any case, Goldsmith’s block of text activated neurons I didn’t even remember I had, and it occurred to me that his work is rarely considered in terms of the specific times, places, and communities that it evokes. Critics tend to be concerned with what it means to copy something so banal word-for-word — to be concerned, that is, with the theoretical — and miss that perhaps what he’s trying to get at is the banal itself, rather than the philosophy that leads him to reproduce the banal.
My dad listened to that little battery-powered radio while shaving, and then would bring it with him into the kitchen to make breakfast for himself, me, and my brother. My mother didn’t really eat breakfast; she seemed to subsist on instant coffee and diet Pepsi until noon. When I was very young, I would hang around in the bathroom watching my dad shave and then follow him and the radio out to the kitchen. When I was older, I would endeavor to wake up as late as possible, but I’d still find myself downstairs in the kitchen shoveling cereal or Pop Tarts into my mouth in the cold dark morning while the radio chattered away. This was a decidedly pre-internet age; my dad listened to AM radio every morning so he could get the news efficiently, which I now suddenly recognize as an antiquated practice. I doubt he listens to that radio at all anymore, now that he has an iPhone. Stations like 1010 WINS are on a very short loop — the traffic and weather recur every ten minutes (and each time are just the slightest bit different, as conditions progress) and the material between these reports varies a bit more — sometimes you’ll get financial news, sometimes political news, etc — but even so, you don’t have to listen to the radio for more than twenty or thirty minutes before you start hearing the same stories repeated exactly. So it was always a little bit of a mystery to me why my father let the radio accompany him through his whole morning ritual — he, and I by extension especially when I was young and following him around, would be subjected to not just repeated-with-a-difference content like the traffic, but actually verbatim repeated content.
In addition to being repetitive, a lot of the news on the radio didn’t really affect my dad very much, and it certainly didn’t affect me. My parents had some investments, so I guess the financial news was sort of important, and it’s also how I learned about the stock market myself. (“Dad, what’s a ‘bear market’?”) The traffic reports that came on every ten minutes meant nothing to anybody in my family, since both of my parents had “commutes” that were less than ten minutes long. But listening to the traffic reports every morning taught me a fair amount about local geography — the BQE, the Major Deegan, the Verrazano — these names were burned into my brain before they even really meant anything, and years later when I learned to drive and started navigating the highways myself, I found myself having little a-ha moments every time I crossed a bridge in real life that I had previously only known from Pete Tauriello’s traffic reports.
Now that I think about it, the reason the traffic reports are so burned into my brain is that the one thing I personally was always interested in was the weather report, and these radio stations of course do “traffic and weather together” — so when you started to hear the traffic report, you’d hush everybody up so you could catch the weather. The thing about these news stations is that they operate at a blinding pace — everybody is always speaking very quickly so they can cram as much information as possible into their minute-long slot. The rhythm and diction of the traffic reports that Goldsmith transcribes are at least as evocative for me as the names of the tunnels and bridges. Some phrases the announcer seemed to have by rote — “stalled car blocking a lane,” “only one lane getting by” — these we’d hear several times a morning. “Jackknifed tractor-trailer” was one we’d hear a lot, and I remember being somewhat enamored of the sound of the words as well as slightly alarmed by its frequency given what an enormous disaster a jackknifed tractor trailer in fact is. Sentences in this barrage of information tend to be clipped and lack verbs: “Meanwhile the Lincoln Tunnel, not great back to Jersey but still your best option. And the GW Bridge your worst possible option. Thirty to forty minute delays, and that’s just going into town.” And to make matters worse, the announcers would jump all over the map: “then back to New Jersey every approach is fouled-up.” I remember trying to hold it all in my head, to picture the places they were talking about, and I always found that it was too difficult to follow. On the rare occasions that we did need the traffic report’s wisdom, we found that we’d have to strain to pick out the relevant information from this rapid barrage. But colorful touches like “the Hudson River horror show” remind you that there’s a person and a personality on the other end of this deluge of information that is so particularly stylized. I hadn’t thought about Pete Tauriello in years — in fact, I never really thought about him; I just heard his name a lot — but when Marjorie Perloff mentioned him in her chapter on Traffic in her new book, Unoriginal Genius, I gasped aloud as the “Pete Tauriello” neurons in my brain started firing again more than ten years later.
In retrospect, I think my dad probably just liked the chatter. The radio made us all feel connected to the outside world, whether or not we were paying very close attention to it. Now, of course, we have the internet to fill our lives with chatter and connection — but I think one of the things we can learn from Goldsmith’s Traffic is that not all forms of chatter are alike. Ten years from now, will radio announcers still be clipping their diction and dropping their verbs to fit all the traffic into their one-minute report? Or will news radio wither and die from the internet’s competition? Even if it doesn’t entirely vanish, I’d wager that news radio will reach ever smaller — poorer and older — segments of the population, and that it will no longer be a mainstay of middle-class suburban houses like my parents’.
I think, then, that part of what Goldsmith is getting at in his transcription projects is the power of records of utterly banal minutia to evoke the particular places and times from which they emerge. I doubt that Traffic would have had so powerful an effect on me if I hadn’t moved across the country to southern California, where names like “the BQE” make me feel nostalgic and the very idea of straining to hear the weather report in order to choose appropriate clothing is somewhat quaint. Neither the radio nor even weather itself is much a part of my life these days. But I experience these traffic reports as microcosms of a life I once lived, reflected through something I never particularly paid attention to while I was living it. Traffic reports — and weather reports, and newspapers, subjects of some of Goldsmith’s other transcription projects — are part of the texture of the everyday; they are where we live without noticing that we live there.